Retailing in antiquity[ edit ] Marketplace at Trajan's Forum, the earliest known example of permanent retail shopfronts Retail markets have existed since ancient times. Archaeological evidence for trade, probably involving barter systems, dates back more than 10, years.
Fast Food — Who Eats Where? McDonalds is the main restaurant of choice with over 18, locations in the US alone. There is little diversity in the types of people that go to McDonalds as it appeals to all types.
Other fast food chains, however, are not quite as popular — and target different types of people and locations. How do these vary? What type of consumer visits each of these chains?
While there are a significant amount of fast food chains, this article will focus on just a few of them — the ones that are most visited in the last 6 months after McDonalds of course.
Burger King With over 12, stores worldwide, Burger King is one of the most popular hamburger franchises in the world. Over half of their franchises are located in the US. The majority of these are located in the eastern part of the United States — but franchises are all over.
No one area of the country seems to dominate the visits, though consumers living in the mid-west and east tend to frequent the restaurant as a whole more than those in the west.
One method to classify consumers is through tapestry segmentation. Esri, a geographic information systems company which also does data analysis, developed a tapestry segmentation that classifies US residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics.
This means that a consumer in these groups is at least 1. These are the avid Burger King consumers. Metro City Edge residents live in older suburban neighborhoods of large metropolitan cities, primarily in the Midwest and South.
Dorms to Diplomas residents are college students. Most of these communities are in urban locations or part of a major campus in a n urban cluster.
The zip code with the highest index for visiting Taco Bell in the last 6 months iswhich is Storrs Mansfield, CT. This is the zip code for the University of Connecticut.
In fact the top 5 zip codes all have colleges located there. The top 5 zip codes are: As mentioned above, these are college students.
All of the census blocks where this segment is dominant have an index for visiting Taco Bell at least once in the last six months is or higher meaning they are 1. Census block groups where these segments are dominant have an index of or higher for visiting Taco Bell at least once in the last 6 months.
Subway Known for submarine sandwiches, Subway is the largest sandwich restaurant in the United States. It has approximately 20, locations in the US and over 35, worldwide.
With Subway being everywhere, this means their customers are everywhere too. There are 36 zip codes that are tied for the highest index for visiting Subway at least once in the past 6 months.
They have an index of This means that someone in those zip codes is 1. To put this in perspective, about Made up of primarily college students, this group is looking for quick, inexpensive food on the go. All of the census block groups where Dorms to Diplomas is the dominant tapestry segment have an index of or higher for having visited Subway at least once in the past 6 months.
Its popularity is increasing. Family Foundations and Great Expectations. This means that residents in these groups are 1. Young singles who live alone and married-couple families dominate the Great Expectations neighborhoods. The company has over 15, stores in countries worldwide. The restaurant is particularly popular in the south.
Several tapestry segments are composed of residents who frequent KFC.Ch. 8 - Segmenting and Targeting Markets Segmentation Subway segmented their market based on the test of different geographic location. For example, they offer mostly halal menu in Middle East countries, mostly vegetable without beef in India, likewise, more sauce for American.
The paper examines the opportunities in and possibilities arising from big data in retailing, particularly along five major data dimensions—data pertaining to customers, products, time, . Foodservice Breakfast Trends in the U.S.
The recession is reshaping how consumers interact with the restaurant industry, and the breakfast daypart is no exception: value pricing remains at the forefront - Market research report and industry analysis - Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy.
Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. SUBWAY use marketing segmentation, targeting and positioning strategies to develop their market.
Page | 12 Target Markets The process of breaking down the total market for a product or services into distinct sub groups or segments, where each segment might represent a distinct target market to be reached with a distinctive .
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