History[ edit ] Digital India was launched by the Prime Minister of India Narendra Modi on 1 July with an objective of connecting rural areas with high-speed Internet networks and improving digital literacy. It is centred on three key areas — digital infrastructure as a utility to every citizen, governance and services on demand, and digital empowerment of citizens. Implementation[ edit ] New digital services[ edit ] Some of the facilities which will be provided through this initiative are Bharat net, digital locker, e-education, e-health, e-sign, e-shopping and national scholarship portal.
Depending on your budget and your goals, you can plan a full-scale marketing campaign, with advertising and media outreach. Alternatively, you can stage a soft launch, relying on word of mouth to create buzz and start building a customer base.
Goals and Expectation Set goals for your marketing plan before developing actionable steps. Create a definition of success for your marketing plan. Flesh out that idea of success by articulating a set of goals based on quantifiable ways to assess outcomes, such as sales targets or number of online engagements.
Define your target markets by thinking about traits or demographics shared by people who will be interested in your product. Make a list of publications and websites that appeal to each of your target markets, and look into advertising through these venues.
Craft marketing messages based on the needs and interests of each of your target audiences. Use social media to promote these messages by posting relevant and interesting information, and boosting these posts to targeted audiences.
Finding Spokespeople Advertising delivers a marketing message that comes directly from your company.
Work on building a core group of influencers who believe in your product and are willing to help spread the word. These spokespeople can be enthusiastic customers willing to write online reviews, or experts in the field whose opinions have special weight. Cultivate these relationships by networking in person or online, and providing product samples when appropriate.
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Digital India is a campaign launched by the Government of India to ensure the Government's services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology.
A new product launch is an opportunity to make news or -- at the very least -- a first impression. Depending on your budget and your goals, you can plan a full-scale marketing campaign, with.
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