Promoting a bank requires convincing consumers to trust a bank with their money and make customers feel like they are getting the most value for their money.
Marketing Strategy Development Speaker: This is our SBI podcast. Needless to say, Jack and his role of marketing leader has got his hands full.
Jack, please introduce yourself to the group. My name is Jack Whalen.
|Dictionary||Headquartered in Mumbai, which is considered the financial capital of India, LIC presently has 7 Zonal Offices and Divisional Offices situated all around the country. In addition to an even distribution of branches located in different towns and cities of India, LIC also has a network of around one million agents who solicit life insurance policies to the public.|
I am the vice president of marketing for Phillips We focus in my group on US fuels marketing. I started my career at Mobil oil and Marketing strategy of hdfc slic several years with Mobil, and through mergers and acquisitions have transitioned over and ended up back at Phillips 66 when the company split off from Conoco Phillips back in May During the course of that time, I have had various roles in both marketing and sales, so have spent some time in the field as well as in the office.
The first is that you have both B2B and B2C marketing, which is very rare. If you could, share with the audience from your perspective how those two are different. I think at the highest level, Greg, when I think about it, B2B marketing has been around for quite some time.
What is a little bit unique in our world around B2B is our customer base is typically a smaller organization than ourselves. A lot of B2B companies that market to each other are dealing with their peers. The B2B relationship takes on a little bit of a different twist from time to time.
What has been evolving over the past several years is more a focus on B2C, and it really started probably maybe 10 or 12 years ago when the oil company started to focus a little bit more on the convenience products that were attached to their stations, and really had folks starting to do consumer segmentation and trying to get a better understanding of what it is that the consumer was looking for.
I think what is new in my mind today and what presents us with some challenges that I see over the next several years is, how do we now link those efforts?
How do I take what I learned about my consumer and pass that knowledge on to my customer via the B2B marketing?
It really has become almost a necessity that we can facilitate a pass-through of that knowledge for our customers. Is this what caused you to invest in a lead generation program? That was probably the second or third phase of our evolution. We started out taking a look with the help of your team around our sales process and our buyer process.
As I said, the world is shifting a little bit in the service station, business, and what the winners in that marketplace look like today is certainly drastically different than it was when I started 30 years ago but is even different than it was even 10 years ago.
That was an area I was going to go to. Everything went in the proper sequence there, so you understood your buyer and how your buyer is behaving.
The campaigns have produced, which is fantastic. When you were planning those campaigns, how were they designed, specifically around going after the buyers that you now have studied and know?
It was all around a program that we had just implemented and had in place, but was only targeted at our existing customer base.hdfc slic May – December 1 year 8 months Managing a team of 12 Sales Managers involving 2 spoke branches; working towards attaining the sales and persistency targets for the benjaminpohle.com: Branch Head at Reach Media .
HDFC Bank Limited The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive approval from the Reserve Bank of India to set up a bank in the private sector. Bipin Kerketta 's profile on SiliconIndia. Join SiliconIndia and get connected with Bipin Kerketta and others.
SiliconIndia keeps you updated with the latest technology news, career opportunities, develop business relationship and lots more. Jun 30, · Discuss HDFC SLIC Consumer Behaviour Project within the Marketing in banking and insurance forums, part of the Upload / Download Banking and Insurance Projects and Notes category; My project on HDFC Standard life Insurance is to figure out the consumer buying behavior of Insurance products of HDFC HDFC SLIC Consumer Behaviour Project.
It is a joint venture between HDFC Ltd.
(Housing Development Finance Corporation Limited). It compete one of the best LIC Insurance Company in the market just because of its cheaper rate, strategy, plan and features. MARKETING STRATEGY OF HDFC SLIC [pic] Summer Internship Project 1th April To 31st May Prepared By: Rishi Uppal PGDM (): 09PGDM [pic] Executive summary of project A) Title of the project: “Marketing strategy of HFC STANDARD LIFE INSURANCE CO.
LTD. ” B) Objective of the project: HDFC Standard Life insurance Company was a strategic merger of HDFC(banking .